Monday 8 October 2012

Competitors of MY yogurt.




Yogen Fruz
  • Retail concept in Toronto, Canada.
  • A concept was developed that provided consumers a health experience unlike any had been tasted    before.
  •  In over 35 coutries.
  •  Grown to be a leader in the frozen yogurt categories, with over 1300 locations operating in 35 countries around the world
  •  Select any combination of frozen yogurt and toppings.
  •  Provides delicious and nutritious frozen desserts, just what you need to live a healthy and active lifestyle.
  
Reference: Yogen Fruz (2010). Yogen Fruz. Retrieved from http://www.yogenfruz.com/home/





                                                                                                                                                                   
      
Tutti Frutti Frozen Yogurt 
  • Biggest competitors in Malaysia.
  •  Originated from California, US.
  •  World with more than 600 outlets and spread across more than 24 countries worldwide.
  •  The reasons of tutti frutti has become worldwide sensation.
    •  The taste and quality of yogurt is simply unmatched.
    • Substantial health benefits to eating frozen yogurt.
    •  Operate effortlessly and efficiently with minimal overhead costs.
  • The design and ambience of the outlet has attracted customers consisting of families and youngsters to spend quality time while enjoying delicious and unique self-created healthy frozen yogurt.

Reference: Naza Tutti Frutti (Malaysia) Sdn Bhd (2010). Tutti Frutti Frozen Yogurt. Retrieved from
http://www.tuttifruttimalaysia.com.my/tutti-frutti/about-us.html. 






Crumbs
  • Hong Kong’s favorite yogurt.
  •  Famous for its superb smooth and creamy texture.
  •   It is low-fat, low-calorie and freshly made without adding and preservative, ice or water.
  •  Boats unique homemade toppings that can’t be found anywhere else.
  •  Is an Italian recipe and is known for one of its famous toppings, the crumbs that are crunchy and flavorful with cinnamon that adds to the taste.

Reference: Worldwide Franchise. Crumbs. Retrieved from http://www.crumbs.com.hk/ 






MooCow
  •  Mission: Seeing a Happy customer enjoying your delicious yogurt, makes it all worthwhile. 
  •  Offers customer the opportunity to dive into some fat free yogurt without all guilt that comes with normal guilt.
  •  While consuming yogurt, customers can enjoy the active culture (living organism which convert pasteurized milk to yogurt during fermentation, and has been linked to several health benefits).
  •  Use flavors and ingredient that are as natural as possible, and teach customer to enjoy froyo the proper way.

Reference: Star  Publication (M) Sdn Bhd (2012). The business of of frozen yogurt taken to greater heights. Retrieved from http://thestar.com.my/news/story.asp?file=/2012/4/18/metrobiz/11111939&sec=metrobiz

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