character design

LYNNETTE's Retro

LOGO of "MY yogurt"

Sketches of my logo

I am just having an simple idea about my logo which is named it as MY yogurt (MY=Malaysia) since it is a local yogurt branch in town. That's why "MY" is the only word I focus on while I am designing my logo.

Process of LOGO

other brand's logo design

Competitors of MY yogurt.

Yogen Fruz

• Retail concept in Toronto, Canada.
• A concept was developed that provided consumers a health experience unlike any had been tasted    before.
•  In over 35 coutries.
•  Grown to be a leader in the frozen yogurt categories, with over 1300 locations operating in 35 countries around the world
•  Select any combination of frozen yogurt and toppings.
•  Provides delicious and nutritious frozen desserts, just what you need to live a healthy and active lifestyle.

  
Reference: Yogen Fruz (2010). Yogen Fruz. Retrieved from http://www.yogenfruz.com/home/

                                                                                                                                                                   

      

Tutti Frutti Frozen Yogurt 

• Biggest competitors in Malaysia.
•  Originated from California, US.
•  World with more than 600 outlets and spread across more than 24 countries worldwide.
•  The reasons of tutti frutti has become worldwide sensation.
•  The taste and quality of yogurt is simply unmatched.
• Substantial health benefits to eating frozen yogurt.
•  Operate effortlessly and efficiently with minimal overhead costs.

• The design and ambience of the outlet has attracted customers consisting of families and youngsters to spend quality time while enjoying delicious and unique self-created healthy frozen yogurt.

Reference: Naza Tutti Frutti (Malaysia) Sdn Bhd (2010). Tutti Frutti Frozen Yogurt. Retrieved from
http://www.tuttifruttimalaysia.com.my/tutti-frutti/about-us.html. 

Crumbs

• Hong Kong’s favorite yogurt.
•  Famous for its superb smooth and creamy texture.
•   It is low-fat, low-calorie and freshly made without adding and preservative, ice or water.
•  Boats unique homemade toppings that can’t be found anywhere else.
•  Is an Italian recipe and is known for one of its famous toppings, the crumbs that are crunchy and flavorful with cinnamon that adds to the taste.

Reference: Worldwide Franchise. Crumbs. Retrieved from http://www.crumbs.com.hk/ 

MooCow

•  Mission: Seeing a Happy customer enjoying your delicious yogurt, makes it all worthwhile. 
•  Offers customer the opportunity to dive into some fat free yogurt without all guilt that comes with normal guilt.
•  While consuming yogurt, customers can enjoy the active culture (living organism which convert pasteurized milk to yogurt during fermentation, and has been linked to several health benefits).
•  Use flavors and ingredient that are as natural as possible, and teach customer to enjoy froyo the proper way.

Reference: Star  Publication (M) Sdn Bhd (2012). The business of of frozen yogurt taken to greater heights. Retrieved from http://thestar.com.my/news/story.asp?file=/2012/4/18/metrobiz/11111939&sec=metrobiz